BA Better World: British Airways unveils new sustainability programme

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British Airways has launched BA Better World, its new sustainability programme. The airline said this marked a further commitment to put sustainability at the heart of its business, from reducing emissions and waste and positively contributing to the communities it serves, to creating a great place for people to work to build a resilient, responsible business.

At an event at British Airways’ Heathrow engineering base, the airline unveiled a new look for one of its most fuel-efficient short-haul aircraft, an A320neo, which it has painted in its new BA Better World sustainability colours as part of a partnership with aircraft manufacturer Airbus.

The airline has long been leading the aviation industry’s efforts to decarbonise. In 1992 it was the first airline to report its carbon footprint. In 2002 it became the first airline to participate in UK emissions trading. In 2019 British Airways’ parent company IAG became the first airline group in the world to commit to net zero CO2 emissions by 2050, and last year British Airways became the first major airline to voluntarily offset all emissions from its domestic flights.

After unveiling the new aircraft livery, British Airways announced a collaboration with bp, committing to source sustainable aviation fuel with respect to all its flights between London, Glasgow and Edinburgh during the UK’s COP26 climate change summit being held in Glasgow later this year. Sustainable aviation fuel (SAF) is blended with traditional jet fuel to comply with aviation fuel certification standards. The SAF sourced for the COP26 period provides a lifecycle carbon reduction of up to 80% compared to traditional jet fuel.

In a UK first, it also announced that from now on its customers can purchase sustainable aviation fuel to reduce their carbon footprint via its not-for-profit organisation Pure Leapfrog. This is in addition to the existing option for customers to offset their emissions.

The collaboration with bp forms part of British Airways’ long-term commitment to the development and use of sustainable aviation fuel.

British Airways CEO and Chairman Sean Doyle said: “With BA Better World we’re on our most important journey yet – to a better, more sustainable future and one which will ensure the long-term success of our business. We’re clear that we have a responsibility to reduce our impact on the planet and have a detailed plan to achieve net zero carbon emissions by 2050, including investing in more fuel-efficient aircraft, improving our operational efficiency and investing in the development of sustainable aviation fuel and zero emissions aircraft.”

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