Comment: The next wave of Chinese outbound tourism is coming

The reopening of China’s borders heralds a new phase of development in the world’s biggest travel market, argues Wolfgang Arlt Few people felt jubilant enough to celebrate the fact that 2022 marked the 25th anniversary of the start of Chinese outbound tourism. In Europe, we could happily restart our business, but Chinese visitors were missing … Continue reading Comment: The next wave of Chinese outbound tourism is coming →