Emirates launches first airline virtual reality app

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Available on emirates.com to anyone with an internet connection, via the Emirates app, and now on the Oculus store for Oculus Rift users, Emirates has taken the next step in its ambition to reach and engage audiences around the world with cutting-edge virtual reality (VR) technology.

Experience Emirates’ fully-enclosed Gamechanger First Class Suites, explore the airline’s signature A380 Onboard Lounge, or check out the cabin around your own seat in row 77 from the comfort of your home, with the airline’s award-winning and industry-leading VR experiences.

Boutros Boutros, Emirates’ divisional senior vice president in corporate communications, marketing and brand, said: “The airline aims to provide innovative and outstanding customer experiences whether onboard, on the ground, or in the digital space. In 2018, we were the world’s first airline to introduce advanced web VR technology on our digital platforms, offering our customers an immersive opportunity to learn about the fantastic Emirates experience that awaited them before they stepped on board. We’ve continued to invest and develop that experience, and today we are delighted to be the first airline to launch a fully-fledged Oculus VR app.”

This initiative expands the carrier’s global reach and ability to engage with its audiences across digital platforms.

Created in partnership with technology company Renacen, Emirates’ customers can navigate through Economy, Business and First Class cabins, explore their seats, as well as the iconic Onboard Lounge and Shower Spa on the Emirates A380 using navigational hotspots. Emirates is working on an updated version featuring its Premium Economy cabin and latest A380 aircraft interiors.

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