Orchestra partners with Traffics to boost travel biz in Europe

The post Orchestra partners with Traffics to boost travel biz in Europe appeared first on TD (Travel Daily Media) Travel Daily.

Orchestra, the leading platform on the French market, and Traffics, independent travel SaaS platform in Germany, have joining hands to form Europe’s market leader. Travelsoft, Orchestra’s holding company, has now become the 100% shareholder of Traffics.

This new development will accelerate the growth of the Travelsoft by bringing new services to current and future customers of Orchestra and Traffics. Both companies will retain strong autonomy whilst implementing meaningful synergies in their respective markets. Despite the last two years of unprecedented crisis in the tourism sector, Orchestra and Traffics have maintained a high level of investment, making both companies even more attractive at a time when the market is becoming very dynamic again.

Salim Sahi, co-founder of Traffics, said: “We are delighted to join forces with Orchestra, which will enable us to accelerate our growth in all our markets and win over new customers. With combined forces, we continue to ensure the technological performance of our German and especially European customers.”

Jens Muskewitz, co-founder of Traffics, said: “Synergies will allow the Traffics and Orchestra platform to be functionally enriched for the greater values of our teams and our international customers.”

Christian Sabbagh, founder of Orchestra added: “Traffics and Orchestra share a very strong entrepreneurial culture which has enabled both companies to develop in an agile and very similar way in Germany and France, even during the crisis. The combination of the two creates a player with critical mass that will benefit from the accelerated technological transformation underway in a tourism sector that is experiencing a strong upturn momentum.”

The post Orchestra partners with Traffics to boost travel biz in Europe appeared first on Travel Daily.