Sri Lanka to launch tourism promotion campaign in 5 countries

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Sri Lankan Tourism Minister Prasanna Ranatunga said the government will launch a special tourism promotion programme in five countries to boost tourism. Ranatunga said he had instructed authorities to expedite the implementation of the special promotion programme which targets France, Britain, Germany, India and Russia.

Accordingly, short and long-term promotions will be organised in the coming months targeting tourists from these countries, he said. Ranatunga added that he had also instructed the Sri Lanka Tourism Promotion Bureau to expedite promotions in Kazakhstan, Ukraine, and the Middle East and carry out publicity campaigns in several countries to promote Sri Lanka as a country that has successfully administered COVID-19 vaccinations.

According to official statistics, Sri Lanka saw the highest tourist arrivals to the country this year in September with 13,547 arrivals. With the arrivals up to 13 October added, the cumulative figure of tourists since the re-opening of borders on 21 January was 45,413, the Tourism Ministry said.

According to official statistics, Sri Lanka saw the highest tourist arrivals to the country this year in September with 13,547 arrivals. With the arrivals up to 13 October added, the cumulative figure of tourists since the re-opening of borders on 21 January was 45,413, the Tourism Ministry said.

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