#StayForTheDay campaign to boost winter bookings at local hotels

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Brits are being encouraged to embrace the ‘daycation’ trend to give hotels a boost this winter. The trend, which involves spending a day enjoying the hotel rooms, spas and leisure facilities in your local area rather than staying overnight, helps hotels maximise revenues at the times when rooms typically sit empty.

The #StayForTheDay campaign – which is being led by travel platform DayBreakHotels – comes as the hospitality industry continues to find its feet in a post-lockdown world.

In March of this year, 55% of hospitality businesses had temporarily paused trading, with 1 in 5 expressing “low confidence” that their business would survive the next three months.

From this low, hotels started to bounce back earlier this year. However, according to Deloitte, 90% of hotel leaders in the UK believe performance will not return to pre-COVID levels until at least 2023.

DayBreakHotels – a platform that enables customers to book rooms and facilities for day use at hundreds of hotels across the UK – believe the ‘daycay’ will help drive ongoing demand across the winter months.

They’re encouraging Brits to ‘stay for the day’ to give local hotels a winter boost and enjoy all of the facilities they have to offer, from the spa and pool to restaurants and room service. Hotel rooms and meeting rooms can also be booked as plush remote offices, with over 150 hotels in DayBreakHotels’ network offering users bespoke ‘smart working’ packages. Booking a room for the day can be up to 75% cheaper than the cost of an overnight stay.

At times of peak demand, DayBreakHotels brings up to GBP10,000 incremental revenue to its partner hotels each month through the sale of daytime access to rooms and services.

Simon Botto, founder and CEO of DayBreakHotels, comments:

“It has been an unimaginably tough twenty months for the hotel trade. The sector is showing strong signs of recovery but we’re not completely out of the woods yet, especially seeing as many hotels are facing staff shortages on top of fewer bookings from international guests.

“We want to encourage people to ‘stay for the day’ this winter to help them discover the lovely hotels on their doorstep whilst also supporting the industry. Booking a room for daytime use is a fun and affordable way of relaxing and enjoying a hotel’s facilities for less, or it can provide a calm and luxurious space in which to work after a difficult few months. And it also extends a lifeline to a hotel industry keen for trade, helping hotels make money from rooms and services that would otherwise remain empty.

“We have over six hundred hotels in our network up and down the UK, so there’s something for everyone and lots of lovely places for couples, friends and families to hang out in. Whether you’re after a daycation – using the room as a base whilst you enjoy the spa, gym, pool and room service – or whether you want to switch up your remote work routine and enjoy a change of scenery, your local hotels can put the facilities you need at your fingertips. After a difficult few months, your local hotels need you.”

Using the DayBreakHotels app or website, customers can book rooms and other hotel perks – such as pool or spa access, restaurants or meeting rooms – for up to 75% less than the usual nightly rate. DayBreakHotels’ bookings grew almost 130% between June and September 2021, as more hotels started to reopen their doors.

Hotels in the network include the five-star LaLIT London, Pestana Chelsea Bridge in Battersea, Kenwood Hall Hotel & Spa in Sheffield and Mercure Holland House in Cardiff. The Capital Hotel next to Hyde Park is the most recent addition to the platform’s UK offering.


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