VisitOman ignites interest in the Middle East’s most exciting new tourist destination

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The Sultanate of Oman has been voted Top 10 Country as Best in Travel 2022 by Lonely Planet, demonstrating that the world has begun to take notice of the Sultanate’s potential as a must-visit destination. This accolade coincides with the launch of which has welcomed the new era of digital travel with open arms and created a seamless platform for registered travel agents to book a full experience with the click of a button.


What makes Oman special?

Oman is a land of contrasts. The traditional and modern are perfectly intertwined as the country’s cultural heritage is preserved but not at the expense of progress. The bustling cities are balanced by the largest area of continuous sand in the world. The deep blue seas which extend along the country’s entire coastline are contradicted by the imposing Al Hajar Mountain range that features the highest peak of 3009m on the Arabian Peninsula, Jabal Shams.


It is this extreme natural beauty which has marked Oman as a special destination and helped it stand out amongst more well-known markets in the region. The entire range of experiences in this enchanting land are available to book on which boasts a growing range of unique and pre-built excursions on land and sea, into the city and the interior, to experience varied resort options and traditional hospitality.


Shabib Al Mamaari, Managing Director, said, “We have carefully selected options to appeal to visitors from around the world and offer a glimpse into Oman’s heritage and culture as well as our vision for the future of the country. Visitors to Oman expect a high level of service and an authentic experience, so we have brought together the most interesting, unique and exciting offers to capture the imagination of clients and travel trade partners. The platform is easy to use and allows agencies to see all of the options instantly, creating an intuitive and inspiring introduction to Oman’s fast-growing and diverse tourism industry.”


A globally-recognized platform is the country’s trusted and IATA-accredited online travel aggregator of all Oman experiences. From the country’s ‘greatest hits’ to brand new discoveries, the platform offers unrivaled access to hundreds of local suppliers and exclusive products covering the entire spectrum of the industry.


The 360-degree platform has been built for the travel trade industry. Oman’s entire catalogue is available to view, manage and book in an instant, with immediate confirmation guaranteeing the booking. More partners are registering with the site each week and opening the country up to the global travel market.



Popular tour options stand alongside unique opportunities, allowing agencies to create bespoke trips for their clients or choose from curated prebuilt excursions. Unique packages, undiscovered gems and promotional offers are also clearly highlighted to add an extra dimension and create an immersive experience for the traveler, whether visiting for business or pleasure.


The spirit of adventure

The ‘adventure’ category alone features a wide range of new choices, including exploring canyons, hiking, caving, trekking and kayaking in the hidden forest of Qurum Nature Reserve, as well as a full range of exciting water sports in the wadis, lakes and open ocean. Clients can also feel the adrenaline rush of Helicopter tours, luxury yacht trips, scuba diving, sport fishing and the excitement of driving in sport cars through winding mountain roads. Oman really does have it all and gives customers access to everything instantaneously.


The new regional hub for business

Oman’s investment in the events sector, also referred to as MICE – Meetings, Incentives, Conferences and Exhibitions – has been well received and is poised to resume its impressive pre-pandemic growth.


Prior to the enforced break, Oman Convention & Exhibition Centre (OCEC) had hosted 234 events and won bids for 40 major regional and international conferences, many coming to Oman for the first time. Being able to promote the country through will be a great support to travel professionals when putting together complete packages for delegates and organizing committees.



The complete package

Whether booking for families, smaller groups or large numbers of delegates, allows travel agencies to search, select, reserve and purchase experiences for their clients within moments. In just a few clicks, the entire trip can be planned and confirmed, offering peace of mind and the advanced level of service expected in today’s digital world.


The growth of Oman’s tourism industry is set to accelerate in 2022 and 2023 as international travel returns, and the platform will be the primary entrance to the country’s tourism industry for global travel trade partners, offering everything the discerning traveler could hope for.


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